This post picks up where the previous one left off because for both, the same questions will come up at the end. In the years following the Master Settlement Agreement (MSA) of 1998, smoking in movies is said to have decreased according to three different metrics. One is proportion, or the number of movies that show smoking, versus the smoke-free ones. Another is enumeration. Within each film that is examined, in how many scenes does a character smoke? If a scene includes more than one actor smoking, they probably count as additional offenses. The third criterion is duration, which requires logging the number of seconds a character spends smoking in each scene, and totaling them up. This led to a theory as to why onscreen smoking decreased
From http://childhoodobesitynews.com/2019/04/09/farther-down-tobaccos-memory-lane/
from
https://healthnews010.wordpress.com/2019/04/10/farther-down-tobaccos-memory-lane/
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